Which Email marketing service is the best?

Email as a marketing tool has lost some shine over the years with newer and evolving techniques gaining ground.  Nevertheless, it still has the potency to favorably influence your marketing campaign(s).  Email use does not come at a premium and that has both positive and negative impact.  The positive impact is that you do not have to spend a fortune for email marketing.  On the other hand, doubts linger about the efficacy of email marketing, mostly because it comes free.  Emails connect directly with customers and enables tracking of performance.

Successful businesses have used email marketing as an effective tool to attract and engage with new customers.  Crafting engaging content, personalized messages and maintaining customer relationships are all easy to capitalize with a good email marketing tool.  From simple text based emails to full-fledged HTML or Javascript Templates, email marketing tools provide an array of features.  The size, complexity and facilities are limited just by your budget.  Email marketing service is different from marketing communication tools such as HubSpot, which are better classified as marketing automation tools.  For small and medium enterprises and start-ups these marketing automation tools are far-fletched.  Let’s have a look at some specialized email marketing services available today.

 

Constant Contact:

Touted as one of the fastest growing email marketing service, Constant Contact is appreciated for its simplicity and ease of use; so user-friendly that even a novice can utilize like a pro. Constant Contact makes the management of your email, contacts and templates easier.  The account comes with tracking and reporting tools, built-in social media sharing and an image library.  You also get 1 GB of storage space.  Support is available in the form of Live Chat, Community support, email and library of resources.  For small businesses, they offer online training and live seminars that help learn the basics of email marketing.  What’s more?  You also have a free 60 day trial to try out.

 

AWeber:

One of the most popular email marketing service, AWeber offers a wide range of tools for email marketing.  For small and medium enterprises, getting started with AWeber is easy as it connects seamlessly with various platforms like WordPress and other CMS platforms.  It also comes with features such as Email templates, Email tracking, List Management and Auto-responders.  Support is provided in the form of Email, Phone, Live Chat and webinars and how-to tutorials.  Free trial is available for 30 days.

 

ConvertKit:

Professional bloggers, authors and marketers find ConvertKit a robust email marketing platform.  ConvertKit is marked by the ease of use and incredible power.  ConvertKit can be easily customized to provide content upgrades and incentives for email signup.  It allows sending drip emails and comes with auto-responders too.  Segmentation of customers (Contacts) who have already purchased and customers who have expressed interest is easy with ConvertKit.  This helps in automation of email marketing.  Support is email based and also through an extensive knowledge base.

 

GetResponse:

Another hugely popular choice is GetResponse which is signified by ease of use and comes handy for small and medium enterprises and beginners.  Automated campaigns are created with its marketing automation tool.  You can also create marketing campaigns, Contact segmentation and mail specific contacts or group of contacts.  Creative and effective campaigns are created with beautiful responsive forms, landing pages, A/B testing, tracking and auto-responders.  Integration with 3rd party lead generation software like SalesForce, Google Docs, OptinMonster etc. is easier.  You have phone support and email support besides live chat.  The help section is replete with free learning material, videos, webinars and how-to Guides.

 

MailChimp

All the above email marketing services are free to try and for continuous usage beyond the trial period, paid options are available.  Is there any email marketing service that is absolutely free? For those who cannot afford a paid email marketing service, MailChimp remains the most popular email marketing service provider.  It has an easy to use interface and great support.  Integration with platforms such as WordPress, Magento, Shopify and other platforms is easier.  MailChimp comes with an easy email creator, auto-responder, contact segmentation and tracking and analysis. Segmentation can also be based on contact’s geo-location and delivery times can be setup based on user location.

All the components of paid software are available for the free version too with a limitation of 12000 emails and 2000 subscribers per month.   Support is offered through Live Chat, Email and a huge knowledge base of How-to videos and tutorials.  The built-in designer offers editable templates to which graphics and logos can be added.  Linking to services such as Shopify, WooCommerce and Magento is easy.

Email marketing is definitely an effective tool and one would suggest to try out the email marketing services before finding the right one for your company.

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