What are Targeting Geographic areas or Geo – Targeting in Facebook?
Geo-Targeting is a specific way of targeting the potential customers in a particular locality. Using the targeting options the user can target and convert through ads that are more relevant to the targeted group. By the usage of the targeting options one can target their customers by country or state or even by the pin code of the particular area.
WHY GEO TARGETING
To Find and Target Potential Customers though Facebook Ads
To Find and attract customers are the primary goal for any business and to amplify their growth, the simplest and the easiest way to attract them is through setting up an Ad in Facebook for the particular locality.
HOW FACEBOOK LOCATE THEIR USERS
Facebook usually determines the user’s location through their profile, IP address, their mobile location etc,. They can also locate from the information using the user’s friends.
The source of date Facebook depends on the user’s geographical location, in turn which is used by Facebook Ad tool to pace up with the determination of the locality of the user.
TARGETING CUSTOMERS THROUGH THEIR GEOGRAPHICAL BEHAVIOR
Targeting a particular location for a long period one can notice the uncertainty in targeting the particular location
Based on the data collected by Facebook on its user’s location through their activity in Facebook, it is difficult to determine the behavior of the people in the particular locality
It isn’t usually clear of the location to be targeted since there is larger movement of locals and foreigners in a particular area.
Everyone in This Location – Who lives and visit the particular area
People Who Live in This Location – Who live in a particular locality
People Recently in This Location – Who recently visited the place
People Traveling in This Location – Who travel travelling or in for vacation at a particular region
The differences here can rather become crucial depending upon the product that is being sold and the kind of customers that are needed to be targeted.
Facebook provided a distinctive feature allowing the user to select the specific location that you are targeting. One can choose between the people in the locality to the travellers who are visiting for a short interval.
BENEFITS OF GEO TARGETING
- Attract new Customers
For product based outlets such as grocery, café, restaurant, fast food, etc. the service providers will look forward for walk in clients, Facebook can help to target the people in the vicinity to make use of your service.
Posting a quick ad to the people around you at the right time will work effectively to convert them into potential clients.
- Flash Sale Events
During end season sale or any flash sale season, it is easy to push the sales by posting out the ad targeting the local people instead of targeting as a whole
During the flash sale or any offers put up, one can inform the locals of what is happening nearby, and also in the chain or the sister concern that have put the same event.
- Overcoming Competitors
Competitions are the most transparent way of bringing down or rising up in the business, you are not the only service provider of a particular business, it is vital to set yourself ahead of your competition by targeting the audience and make them realize the benefit they gain from doing business with you.
Target your focus on loyalty programs, better service and creating a visual treat for the audience
- Building Goodwill and Loyalty
Goodwill and Loyalty are the most important factor of the business which takes up time to build. Mostly emotionally driven audiences tend to become a loyal customer who can build good will by spreading out the name through their potential contacts.
To connect the audience emotionally geo locating is one effective way
- People are mostly attached to their home and its surrounding, showcasing the local community to build business is one key aspect that can be followed
- Portray a well know public figure in the locality which in turn will attract the most of the audience of the particular locality
- Making the audience realize the importance of the locality and the business that makes use of it.
- Increase audience form the local community
Every locality has its own famous landmarks where local traffic is high, identifying the potential spots and advertising with the connection to the land mark would gain more turn over customers.
Adding up some facts that matches the landmark would raise the value of your market
Connecting interesting facts with the products or the service provided will ultimately increase the flow of the customers compared with others with the same products or service