Big Data. Implementation of a big data based mobile - download pdf or read online

By Miriam Kröner

Seminar paper from the 12 months 2016 within the topic enterprise economics - enterprise administration, company Governance, grade: 1,3, college of technologies Neu-Ulm , language: English, summary: the subsequent examine paper states out the research of the potential for an incredible information established buying program for a revenues supervisor of a shop division in Germany. according to a theoretical-conceptual research the paper provides a theoretical heritage in regards to the useful buyer info in revenues, sizeable information, cellular purchasing purposes and the shop departments. contemplating the significance of huge information in trade and the emerging quantity of knowledge generated via cellular functions, the paper handy provides which facts might be tracked, which research might be performed with the knowledge and what are capability actions for a revenues supervisor to accomplish pointed out goals within the diversified advertising and marketing rules and the overarching objective to extend revenue.

The findings of the research reveal that the implementation of a cellular purchasing app deals many actions to accomplish or help revenues and advertising targets however the complicated scenario of shop departments must also be taken into account.

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Big Data. Implementation of a big data based mobile application by Miriam Kröner

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