By Mark Tungate
Exploring the roots of the advertisements in manhattan and London, from Hopkins and Lasker to the Mad males of the 50s, Tungate then covers trendy significant verbal exchange teams and the rising markets of jap Europe, Asia and Latin the USA. Adland bargains a accomplished exam of a world and indicates ways that it really is prone to advance within the future.
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Extra info for Adland: A Global History of Advertising
Adland: A Global History of Advertising by Mark Tungate